Our Success

Breville Case Study

In March 2017, the Birchall & Associates team facilitated the launch of two 2017 product releases (the Breville Smoking Gun™ and Breville Smart Oven® Air) through targeted media outreach and strategy to secure print, television, and online media coverage from prominent national media outlets that reach a broad demographic, including both English and French-speaking audiences. Objective to increase consumer awareness of new launches through increased media presence was achieved by way of intimate sessions with key editorial staff at respective offices in Toronto and Montreal, where Breville demonstrated products in use. Sessions allowed for product questions to be answered and editorial angles to be discussed organically.  Media visited range from such prominent outlets as: Canadian Living, Chatelaine, Cityline, LCBO Food & Drink, to Quebec based publications: Les Idees de ma Maison, Coup de Pouce, Elegant Wedding, La Presse, and others. Twenty media outlets were visited, representing a combined total impression number of nearly 20 million.  Both product releases continue to receive media coverage in the form of print editorial, online and social media contesting promotion, and television, as a direct result of the this media tour.  The strategic relationships that the Birchall team continue to cultivate and nurture is integral to the success of any given media launch or campaign – with a results-driven approach.

HGTV Case Study

To introduce the new HGTV HOME paint by Sherwin Williams in Canada, the Birchall & Associates team knew we had to create a brand launch that was meaningful and memorable. We wanted to introduce the brand as one that stood out from the rest. To accomplish this, we brought on HGTV stars Bryan and Sarah Baeumler as brand ambassadors, planned and executed a largescale launch event, and made TV, radio, and online advertisement buys. Our launch event consisted of two parts: a Breakfast Television live eye and a media breakfast event. We worked with BT to promote and cover the launch event taking place at a popular Lowe’s location, where the first 150 people in line received a coupon for the new line of paint!

Social Media Case Study

At Birchall & Associates, we know that a multi-faceted approach is integral to any Public Relations efforts and have grown along with the evolving media landscape to include Social Media as part of our strategy development. We understand that a strong presence on social media is crucial to brand evolvement – and one that is captivating, relatable, and reflective of a brand’s “voice” is essential to its success. With clear goals in mind, we have successfully established and maintained social media platforms from the ground up for our clients. Within the first month of launching popular home care brand, Hoover, on Facebook, the Birchall team was able to grow its Facebook fan base by almost 1000%. Our range of Social Media services include social media advertising, content creation, always-on monitoring, community management, contesting, influencer outreach, in-depth analytics, Twitter parties, Facebook Live events, and more!

Clients We’re Proud to have Represented – Past and Present

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