Milwaukee Tool Brand Ambassadors show the impact that effective power tools can have on the job site.  They help to educate their fellow contractors through real world applications. The Brand Ambassador Program has had an outstanding effect, informing the purchasing decisions of end users as contractors educate peers on features and benefits of each tool.  An exponential increase in engagement on Milwaukee Tool social platforms followed the implementation of the program. Milwaukee tool enthusiasts are especially excited about the Milwaukee PIPELINE, an event where brand ambassadors gain access to previews of the latest and greatest power tools before they are available to purchase. The brand ambassador program has complemented and amplified Milwaukee campaigns and increased overall brand awareness, credibility, and pro followers.