Managed TV and ad creative including the creation of a 30-second Television Commercial featuring the brand’s new battery-powered snowblower technology.  Developed omni-channel media plan, negotiating competitive rates and creative solutions to fit budget.  Layered media plan with morning show integrations, pitching producers, creating segment outlines and managing the process to ensure key visuals, brand & product key messaging was on point.  Work with creative teams to build and traffic all creative campaign elements, including radio, TV, and OOH. The result: a significant lift in sales and brand awareness.